华为云“云游戏日”大咖云集，共同探讨游戏极速体验

随着“新基建”概念变热,5G建设不断传来利好消息。目前,相关行业也在加强各种5G的应用体验,其中云游戏更被认为有望成为5G最快落地的应用之一。3月18日,华为云携手多位游戏产业大咖进行“云游戏日”专题直播,并宣布了华为云云游戏解决方案全新升级到2.0,同时,邀请多位大咖围绕云游戏的发展机遇和技术创新,探讨云游戏未来的发展机遇。

大咖云集,畅谈云游戏未来发展

在互联网文娱市场,云、AI、5G新技术融合的力量将重塑互联网文娱新形态,给行业带来第一波蓝海。华为云中国区副总裁胡维琦、三七互娱集团副总裁朱怀敏、Cocos引擎CEO 王哲、三七游戏副总裁刘舟、广州游戏行业协会会长王娟、华为云云游戏总经理聂凯旋等行业大咖,以专业角度解读云游戏行业未来发展。

5G“点燃”云游戏,千亿市场下会有哪些新机遇。华为云中国区副总裁胡维琦表示,5G时代,云游戏将给大家带来一个划时代的竞争机遇。无论是技术、商业模式、用户体验的困难,都不是我们不进行变革、不拥抱变化的理由。我相信先行者一定能接受住最大的考验,在市场实践中获得更大的成就和赢得更多的尊重。

云游戏产业隐藏巨大发展空间,为了推动中国云游戏行业进一步发展,华为云云游戏总经理聂凯旋表示,云游戏1.0 时代实现现有游戏云化,解放了终端的接入限制,驱动行业创新,探索云游戏全新的应用场景和商业模式。云游戏2.0时代,引入云的全量渲染和AI能力,助力游戏厂商设计基于云游戏架构的云原生游戏,促进游戏行业的发展。

华为云与三七互娱联手举办了业内首场云游戏线上发布会,三七互娱基于华为云鲲鹏云服务,正式发布首款云游戏联创新品《永恒纪元》,并宣布游戏将于3月31日上线运营。对此,三七互娱集团副总裁朱怀敏认为,5G时代的到来比预期的速度要更快一些,云技术对游戏产业有比较大的影响。云游戏本身的游戏玩法、场景设计、后端引擎等方面其实都需要一定的适配,从技术角度看,三七互娱早就开始投入;从发行角度看,目前业界还在为占领各种入口积极布局。谁在窗口期抓住入口,谁能提供更好的产品,谁就能抢占云游戏的先机。

同时,在游戏体验方面,三七互娱集团副总裁朱怀敏也发表了个人观点,“对云游戏来说,流畅的体验感非常重要,一是网络本身的流畅度,二是在云端的流畅度。我觉得在国内同时在做并有能力把这两个事情做好的,华为云算是其中的佼佼者。”

作为全球Top25游戏上市企业,三七互娱在这场云游戏“抢滩登陆战”中,也展现出自身实力。三七互娱旗下研发公司三七游戏副总裁刘舟表示,“2019年三七互娱集团在移动游戏市场取得不错的成绩,而我们未来其中一个增长点就是云游戏。云游戏平台提供了更加稳定和统一、可持续发展的软件环境,游戏厂商能不停地积累和迭代制作工艺以及优化流程,对于精品游戏研发公司更容易达到从质变到量变的效果。《永恒纪元》是三七互娱第一款自研的移动游戏,在全球取得了非常辉煌的成绩,我们也希望《永恒纪元》作为排头兵,在云游戏时代帮助我们披荆斩棘,再创辉煌。”

谈及云游戏在整个产业遇到的挑战,Cocos引擎CEO王哲认为,云游戏对于整个产业的生态最直接受到挑战是应用商店分发的形态。每个流量入口都有游戏需求,根据用户群的特点,推出点开即玩的方式。另外,从能力来说,新的技术浪潮来的时候,技术驱动型会占主流,但随着行业慢慢成熟,后期还是流量平台会更加利好。同样做云游戏,国外和国内做的云游戏方案都不一样。国外是主机游戏,更适用于x86架构可以,但是国内的手机游戏更强,所以云化是更好的选择。

对于华为云与三七互娱仅用三个月时间就使《永恒纪元》云游戏落地,广州游戏行业协会会长王娟感叹道,去年11月份华为云、三七互娱,以及广东主要的游戏企业成立了广州市5G云游戏产业联盟。目的是推动产业合作,推进游戏产业健康持续发展。刚刚两家公司共创成果亮相,三七互娱发布了《永恒纪元》云游戏,短短几个月时间联盟第一棒产品就落地了,这对整个行业来说都非常振奋。

未来,华为云也将联合更多文娱伙伴推出具有强市场竞争力的云游戏产品,并不断对云游戏的发展方向进行探索,共同推动5G时代下云游戏行业的快速成长。

With the concept of "new infrastructure" becoming hot, 5g construction has been receiving good news. At present, relevant industries are also strengthening various 5g application experiences, among which cloud game is expected to become one of the fastest applications of 5g. On March 18, Huawei cloud held a live broadcast of "cloud game day" with a number of game industry tycoons, and announced that Huawei cloud game solution was upgraded to 2.0. Meanwhile, many tycoons were invited to discuss the future development opportunities of cloud games around the development opportunities and technological innovation of cloud games.

Gathering of big guys and talking about the future development of cloud games

In the internet entertainment market, the power of integration of cloud, AI and 5g new technologies will reshape the new form of internet entertainment and bring the first wave of blue ocean to the industry. Hu weiqi, vice president of Huawei cloud China, Zhu Huaimin, vice president of Sanqi mutual entertainment group, Wang Zhe, CEO of Cocos engine, Liu Zhou, vice president of Sanqi game, Wang Juan, President of Guangzhou Game Industry Association, Nie Kaixuan, general manager of Huawei cloud game, and other industry celebrities interpret the future development of cloud game industry from a professional perspective.

5g "ignite" cloud games, what are the new opportunities in the market of 100 billion yuan. Hu weiqi, vice president of Huawei cloud China, said that in the 5g era, cloud games will bring us a epoch-making competitive opportunity. No matter the difficulty of technology, business model or user experience, it is not the reason why we do not change or embrace change. I believe that the pioneers will be able to accept the biggest test and gain more achievements and respect in the market practice.

The cloud game industry has a huge development space. In order to promote the further development of China's cloud game industry, Nie Kaixuan, general manager of Huawei cloud game, said that in the era of cloud game 1.0, the cloud game industry has realized the cloudization of existing games, liberating the access restrictions of terminals, driving industry innovation, and exploring new application scenarios and business models of cloud games. In the era of cloud game 2.0, full rendering and AI capabilities of cloud are introduced to help game manufacturers design cloud native games based on cloud game architecture and promote the development of the game industry.

Huawei cloud and 37 mutual entertainment jointly held the first cloud game online conference in the industry. Based on Huawei cloud Kunpeng cloud service, 37 mutual entertainment officially released the first cloud game co creation new product, eternal era, and announced that the game will be online on March 31. In this regard, Zhu Huaimin, vice president of Sanqi mutual entertainment group, believes that the arrival of 5g era is faster than expected, and cloud technology has a greater impact on the game industry. In fact, the game playing method, scene design, back-end engine and other aspects of cloud game itself need certain adaptation. From the perspective of technology, the three seven mutual entertainment has been invested for a long time; from the perspective of distribution, the industry is still actively layout to occupy various entrances. Who can grasp the entrance in the window period, who can provide better products, who can seize the opportunity of cloud games.

At the same time, in terms of game experience, Zhu Huaimin, vice president of Sanqi mutual entertainment group, also expressed his personal view: "for cloud games, a sense of fluency is very important, one is the fluency of the network itself, the other is the fluency in the cloud. I think Huawei cloud is one of the leaders who are doing and capable of doing these two things well at the same time in China. "

As a global top 25 game listed company, 37 mutual entertainment also shows its own strength in this cloud game "beach landing war". Liu Zhou, vice president of game research and development company of 37 mutual entertainment, said, "in 2019, 37 mutual Entertainment Group achieved good results in the mobile game market, and one of our future growth points is cloud games. Cloud game platform provides a more stable, unified and sustainable development software environment. Game manufacturers can continuously accumulate and iterate production processes and optimize processes, which makes it easier for high-quality game R D companies to achieve the effect from qualitative change to quantitative change. "Eternal era" is the first self-developed mobile game of 37 mutual entertainment, which has made great achievements in the world. We also hope that "eternal era" as a pacesetter can help us to overcome difficulties and create brilliance in the era of cloud games. "

When it comes to the challenges that cloud games face in the whole industry, Wang Zhe, CEO of Cocos engine, believes that the most direct challenge to the ecology of the whole industry is the form of application store distribution. Each traffic entrance has a game demand, according to the characteristics of the user group, the point open play mode is introduced. In addition, from the perspective of capability, when the new technology wave comes, the technology driven type will occupy the mainstream, but as the industry matures gradually, the later stage will be better for the traffic platform. The cloud games are also made in China and abroad, and the cloud game schemes are different. Foreign countries are host games, more suitable for x86 architecture, but domestic mobile games are stronger, so cloud is a better choice.

Wang Juan, chairman of Guangzhou Game Industry Association, lamented that Huawei cloud and 37 mutual entertainment took only three months to bring the "eternal era" cloud game to the ground. Last November, Huawei cloud and 37 mutual entertainment, as well as major game enterprises in Guangdong, established Guangzhou 5g cloud game industry alliance. The purpose is to promote industrial cooperation and promote the healthy and sustainable development of the game industry. Just now, the two companies have jointly created achievements, and 37 mutual entertainment released the "eternal era" cloud game. In just a few months, the first best product of the alliance was launched, which is very exciting for the whole industry.

In the future, Huawei cloud will also work with more cultural and entertainment partners to launch cloud game products with strong market competitiveness, and constantly explore the development direction of cloud games, so as to jointly promote the rapid growth of cloud game industry in the 5g era.

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