苹果App Store限制微软谷歌云游戏服务

Beijing time, March 25 evening news, according to foreign media reports, although Microsoft and Google and other companies have launched popular cloud game services, but limited by Apple's App Store app store rules, these services are difficult to reach more than 1 billion IOS users.

As companies such as apple, Microsoft, Google and NVIDIA launch a series of new mobile subscription services, video game fans suddenly have a large number of game directories to choose from. But for Apple's more than 1 billion iPhone and iPad users, the only real choice is arcade, Apple's own game subscription service launched last September.

This is mainly because Apple imposes strict restrictions on the types of applications users can access on their devices. For exle, the guidelines for the app store prohibit streaming services that rely on the cloud. Arcade complies with these requirements, in part because it is included as a feature of the app store itself.

This is the latest exle of Apple's crackdown on competitors. Critics have long accused apple of creating authoritarian rules for its own apps at the expense of similar apps from outside developers. Other competitors point out that apple not only runs the app store, but also favors its own apps and services in the store.

In March last year, spotify complained to the EU's antitrust regulator that Apple's control of its app store app store not only deprives consumers of their choice, but also deprives other streaming music service providers of their rights. In doing so, apple aims to serve its own streaming music service, apple music.

David Barnard, an independent developer, said: "because of these rules, there is a worrying relationship between developers and apple. To some extent, I am very grateful to their market for helping me make millions of dollars, without which I would not have made that money. But on the other hand, they do sometimes take such drastic measures to kill applications and lead developers to miss other potential revenue. "

Nowadays, cloud game service is becoming more and more popular, especially when the faster 5g network is developing rapidly. Microsoft, NVIDIA and Google's new products are all based on cloud streaming, while Apple's arade is not. Competitors' services can be found on the Android operating system, while many popular games are not available on IOS.

Asked how NVIDIA's geforce now cloud game service is available to iPhone and iPad users, a spokesman for NVIDIA said: "only apple."

In response, apple said, "developers can choose to reach all iPhone and iPad users through the web through Safari and other browsers on the app store. But at present, the new cloud based game streaming service is not accessible through web browsers on iPhones and iPads. "

Apple also said it would continue to strengthen its relationship with developers and provide a level playing field.

北京时间3月25日晚间消息，据国外媒体报道，虽然微软和谷歌等公司都推出了备受欢迎的云游戏服务，但受苹果公司App Store应用商店规则的限制，这些服务很难接触到10多亿iOS用户。

由于苹果、微软、谷歌和英伟达（Nvidia）等公司纷纷推出了一系列新的移动订阅服务，视频游戏迷们突然有了一大批游戏目录可供选择。但对于苹果公司的10多亿iPhone和iPad用户来说，唯一真正的选择还是Arcade，即苹果在去年9月份推出的自家游戏订阅服务。

这主要是因为，苹果对用户可以在其设备上访问的应用程序类型，实施了严格的限制。例如，App Store的指导方针禁止了依赖于云端的流媒体服务。Arcade遵守了这些要求，部分原因是它作为App Store本身的一项功能而被包括在内。

这是苹果打压竞争对手的最新例证。一直以来，批评人士就指责苹果，制定有利于自家应用程序的专制规则，不惜以牺牲外部开发者的类似应用为代价。还有竞争对手指出，苹果既运营着App Store应用商店，又在商店里面偏袒自家应用和服务。

去年3月，Spotify向欧盟反垄断监管机构投诉苹果，称苹果对其App Store应用商店的控制，不但剥夺了消费者的选择，也剥夺了其他流媒体音乐服务提供商的权利，苹果这样做完全是为了服务自家流媒体音乐服务Apple Music。

对此，独立开发人员大卫·巴纳德（David Barnard）称：“就是因为这些规则，开发者和苹果之间保持着一种令人担忧的关系。在某种程度上，我非常感谢他们的市场帮助我赚了数百万美元，如果没有它，我就不会赚到这笔钱。但另一方面，他们有时采取如此严厉的手段确实会扼杀应用程序，并导致开发人员错失其他潜在收入。”

如今，云游戏服务越来越受欢迎，特别是在更快的5G网络快速发展之际。微软、英伟达和谷歌的新产品都是基于云流媒体，而苹果的Arade则不然。竞争对手的服务都可以在Android操作系统上找到，而许多热门游戏在iOS中都没有。

当被问及英伟达的GeForce Now云游戏服务如何提供给iPhone和iPad用户时，英伟达的一位发言人称：“只能问苹果了。”

对此，苹果表示；“开发者可以选择通过Safari和App Store上的其他浏览器，通过网络（web）接触到所有iPhone和iPad用户。但目前，新的基于云的游戏流媒体服务无法通过iPhone和iPad上的网络浏览器来访问。”

苹果还表示，将继续加强与开发商的关系，并提供一个公平的竞争环境。

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