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随着国内互联网红利的渐渐减退,越来越多的互联网企业把目光投向海外。3月20日,华为云互联网文娱专属月-技术创新周“企业出海日”活动上,华为云正式启动“凌云出海”计划,为出海企业保驾护航。同时,华为云联合客户和伙伴为大家带来了出海深度洞察和经验分享。
With the gradual decline of domestic Internet dividend, more and more Internet companies are looking abroad. On March 20, Huawei's cloud Internet culture and entertainment exclusive month - technology innovation week "enterprise sea day" activity, Huawei cloud officially launched the "Lingyun sea" plan, to escort the sea going enterprises. At the same time, Huawei cloud, together with its customers and partners, has brought us deep insight and experience sharing at sea.
“凌云出海”计划四大维度助力企业出海
Four dimensions of "Lingyun go to sea" plan to help enterprises go to sea
在移动互联网时代,中国移动互联网发展速度全球领先,新兴高科技产业迅速崛起,优势产业输出是大势所趋。但面对广阔蓝海市场以及不同地区的政策、法律、宗教、文化等差异,如何选择市场并完成本地化转身是众多中国出海企业所关注和思考的难题。
In the era of mobile Internet, the development speed of China's mobile Internet is leading in the world, the emerging high-tech industry is rising rapidly, and the output of advantageous industries is the general trend. However, in the face of the vast blue ocean market and the differences in policies, laws, religions and cultures in different regions, how to select the market and complete the localization turn is a problem that many Chinese enterprises at sea pay attention to and think about.
云服务是出海公司业务增长的基础设施,华为云“凌云出海”计划,通过华为云商务支持、技术资源保障、全球生态伙伴和本地化服务四大维度,助力中国企业顺利出海。
Cloud service is the infrastructure for the business growth of offshore companies. Huawei cloud "Lingyun offshore" plan, through four dimensions of Huawei cloud business support, technical resource support, global ecological partners and localization services, helps Chinese enterprises go to sea smoothly.
华为云HMS生态扶持政策:以最高可申请2万美金开发测试券、以华为云官网价现金消费每满2万美金送2万美金代金券、3个月迁移期云资源和迁移工具免费的优惠福利,降低企业出海的资金门槛。
Huawei's cloud HMS ecological support policy: it can apply for 20000 US dollars development test coupon at the most, send 20000 US dollars golden voucher for every 20000 US dollars of cash consumption on Huawei's cloud official website, free preferential benefits for cloud resources and migration tools during the three-month migration period, and reduce the capital threshold for enterprises to go abroad.
华为全栈云资源保障:华为云通过全球一张网,在全球拥有 23个region , 45个AZ, 100+POP点、2300+ CDN 节点,基于统一的开放架构和已有的全球节点和网络,提供线上线下服务,支持企业的国际业务扩展。同时,华为云在俄罗斯、南非、巴西、阿根廷、智利、墨西哥、泰国等地拥有独具的节点优势。
Huawei full stack cloud resource guarantee: Huawei cloud has 23 regions, 45 AZ, 100 + pop points and 2300 + CDN nodes in the world through a global network. Based on the unified open architecture and existing global nodes and networks, it provides online and offline services and supports the international business expansion of enterprises. Meanwhile, Huawei cloud has unique node advantages in Russia, South Africa, Brazil, Argentina, Chile, Mexico, Thailand and other places.
华为全球生态体系护航:当前,华为云已在全球拥有6000+咨询伙伴,1000+技术伙伴,2800+云市场产品;还有20+分布全球的OpenLab创新中心,支撑 “日不落”在线创新;华为云可向伙伴提供培训、技术、营销和商务四类权益保障,共筑优质生态圈,为华为云客户提供优质服务。
Huawei's global ecosystem Escort: Currently, Huawei cloud has 6000 + Consulting partners, 1000 + technology partners and 2800 + cloud market products around the world; there are 20 + OpenLab innovation centers around the world to support "sun never sets" online innovation; Huawei cloud can provide partners with four types of rights and interests protection, including training, technology, marketing and business, to build a high-quality ecosystem and provide high-quality services for Huawei cloud customers.
本地化专属咨询服务:华为云业务覆盖170+国家,30000+名IT+Cloud+AI服务工程师和1000+家服务伙伴提供本地服务;全球23个节点都有自己的专业运维团队,保障7*24小时在线支持,最快30分钟响应;更重要的是,坚守网络安全和隐私保护作为华为公司的最高纲领,华为云已通过了41个全球合规认证;合作后,华为云还将对联合创新或成功合作案例提供联合品牌营销,邀请客户参与国内和海外华为主办的展会等专业服务。
Localization exclusive consulting service: Huawei cloud business covers 170 + countries, 30000 + it + cloud + AI service engineers and 1000 + service partners provide local services; 23 nodes around the world have their own professional operation and maintenance teams to guarantee 7 * 24-hour online support and response in 30 minutes at the most; more importantly, adhere to the highest platform of Huawei, which is network security and privacy protection, Huawei cloud has passed 41 global compliance certification; after cooperation, Huawei cloud will also provide joint brand marketing for joint innovation or successful cooperation cases, invite customers to participate in domestic and overseas exhibitions hosted by Huawei and other professional services.
华为云中国区副总裁胡维琦在活动中介绍,华为云目前能够提供完备的企业出海解决方案,包括游戏出海解决方案、跨境电商解决方案、音视频解决方案、互联网广告解决方案,将为大家提供完整的支撑,并且有相应案例和实践,帮助互联网企业更快在海外构建自己的资源平台。
Hu weiqi, vice president of Huawei cloud China, introduced in the activity that Huawei cloud can currently provide complete solutions for enterprises going to sea, including game going to sea solutions, cross-border e-commerce solutions, audio and video solutions, and Internet advertising solutions, which will provide complete support for everyone, with corresponding cases and practices, Help Internet companies build their own resource platform overseas faster.
同时,她也表示,华为云针对出海客户的需求,不仅能够提供云资源、应用平台下载通道,还可以提供丰富的支付渠道、品牌营销辅助等服务。更重要的是,针对出海企业比较关心的当地商法财税政策知识,华为愿意把30多年的经验共享,提供相关咨询服务,帮助企业更好地适应海外市场。胡维琦举例道,华为云作为在拉美拥有最多节点数的公有云,经过3年多的建设,完成了拉美主流的ISP和ICP的对接,基于巴西、墨西哥、智利、阿根廷、秘鲁这四个核心节点,构建了覆盖拉美全境、质量最好的网络,成为多个全球TOP游戏厂商在拉美部署游戏业务的首选公有云供应商,为拉美本地玩家提供了最佳的游戏体验。
At the same time, she also said that Huawei cloud can not only provide cloud resources, application platform download channels, but also provide rich payment channels, brand marketing support and other services to meet the needs of overseas customers. What's more, Huawei is willing to share more than 30 years of experience and provide relevant consulting services to help enterprises better adapt to the overseas market. Hu weiqi, for exle, said that Huawei cloud, as the public cloud with the largest number of nodes in Latin America, has completed the docking between the mainstream ISP and ICP in Latin America after more than three years of construction. Based on the four core nodes of Brazil, Mexico, Chile, Argentina and Peru, Huawei cloud has built the best quality network covering the whole Latin America, Become the preferred public cloud provider for multiple global top game manufacturers to deploy game business in Latin America, providing the best game experience for local players in Latin America.
大咖分享互联网企业出海新想法
Big coffee shares new ideas of Internet enterprises going to sea
面对出海大潮,互联网企业如何抓住机遇扬帆起航?活动中,App Annie大中华区北区新业务负责人霍光、网易不鸣工作室CEO王希、环球易购高级总监陈四根发表了精彩的主题演讲,论道企业出海的机遇与挑战,交流出海的经验与反思。
In the face of the tide of going to sea, how can Internet enterprises seize the opportunity to set sail? In the activity, Huo Guang, new business director of APP Annie North China, Wang Xi, CEO of Netease biming studio, and Chen sigen, senior director of global e-shopping delivered wonderful keynote speeches, discussing the opportunities and challenges of enterprises going to sea, and exchanging experiences and Reflections on going to sea.
App Annie大中华区北区新业务负责人霍光以“撬动出海千亿级时长,App Annie移动游戏出海深度洞察”为主题,结合大数据在海外游戏市场发展、游戏出海的实践经验、未来游戏类型的发展方向等方面发表了自己的想法。她认为,5G会成为新的战场,对游戏的互动,包括声音、战友之间的合作、反馈时间的长短、体验是否有延迟,这些直接影响用户整体行为的因素都有很大的促进作用;5G网络会大大优化这方面的体验,而游戏发行商将率先在5G时代得到收益。
Huo Guang, the new business director of APP Annie Greater China, with the theme of "prying the sea for a hundred billion years, deep insight into app Annie mobile game sea", combined with big data's development in overseas game market, practical experience in game sea, development direction of future game types and other aspects, published his own ideas. She believes that 5g will become a new battlefield, and the interaction with the game, including voice, cooperation between comrades in arms, the length of feedback time, and whether there is delay in the experience, all of these factors directly affect the overall behavior of users have a great role in promoting; 5g network will greatly optimize the experience in this area, and game publishers will take the lead in getting benefits in 5g era.
同时,网易不鸣工作室CEO王希也通过“点燃亚太的中国《战意》 -网易不鸣工作室出海之路”的演讲,讲述了游戏《战意》走出国门的各种收获与教训。同时,他也表示,网易不鸣工作室最大的不同是,坚持认为全球市场才是真正的游戏市场,而对于未来游戏行业发展,尤其重型游戏有两大趋势必须要把握,一个是国际化游戏,即今天看到全世界的游戏产品,另一个则是玩家不仅在全球享受产品,他们更希望通过游戏平台连接到一起。
At the same time, Wang Xi, CEO of Netease's biming studio, also talked about all kinds of gains and lessons of the game "biming" going out of the country through the speech of "igniting the war in Asia Pacific - the way of Netease's biming studio going out to sea". At the same time, he also said that the biggest difference of Netease's buming studio is that it insists that the global market is the real game market, and for the future development of the game industry, especially the heavy-duty game, there are two major trends that must be grasped: one is the international game, that is, to see the world's game products today, and the other is that players not only enjoy the products globally, They prefer to connect through the game platform.
为了更好地帮助大家绕过电商出海那些“坑”,环球易购高级总监陈四根分享了跨境出口的海外生存经验。他表示,目前出海明显遇到一些挑战主要包括海外政策的不确定性、贸易战海关物流清关的法规、海外电商的人才缺乏、国际金融波动以及本土税务法规壁垒多。与此同时,出海企业也需做好侵权、支付、业务以及数据四大方面的风控。对此,环球易购也正通过AI、大数据、云计算等技术进行智能化的供应链体系建设,从而应对这些风险与挑战。
In order to better help you bypass the "pits" of e-commerce going to sea, Chen sigen, senior director of global e-commerce, shared the overseas survival experience of cross-border exports. He said that at present, there are some obvious challenges to go to sea, mainly including uncertainty of overseas policies, laws and regulations of customs logistics and customs clearance in trade war, lack of talents of overseas e-commerce, international financial fluctuations and many local tax laws and regulations barriers. At the same time, offshore enterprises also need to do a good job in four aspects of risk control: infringement, payment, business and data. In this regard, global e-commerce is also building an intelligent supply chain system through AI, big data, cloud computing and other technologies, so as to meet these risks and challenges.
当前,中国互联网企业正在以各种姿态向全球市场进击,面对重重困难与挑战,华为云将与合作伙伴一起迎难而上,砥砺前行。正如华为云中国区副总裁胡维琦在演讲“端云协同,全球同服,华为云助力出海企业全球化发展”中表示,华为云在协助中国企业顺利出海的同时,也将帮助海外企业入华,享受先进技术带来的红利,并在未来聚焦于平台+生态战略,秉持开放、合作、共赢的理念,坚定地做伙伴应用的黑土地,把中国的生态带给全球,全球的生态带给中国,持续构建全球化新生态。
At present, Chinese Internet companies are attacking the global market in various ways. Faced with many difficulties and challenges, Huawei cloud will work with its partners to face the difficulties and forge ahead. As Hu weiqi, vice president of Huawei cloud China, said in his speech "end cloud collaboration, global service and Huawei cloud's contribution to the global development of overseas enterprises", Huawei cloud will not only help Chinese enterprises to go to sea smoothly, but also help overseas enterprises to enter China and enjoy the dividends brought by advanced technology. In the future, Huawei cloud will focus on the platform + ecological strategy and uphold the concept of openness, cooperation and win-win, We will firmly become the black land of partner application, bring China's ecology to the world, bring global ecology to China, and continue to build a new global ecology.
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